4. Track Social Sharing and Word-of-Mouth
Social sharing is a great indicator of long-term engagement. If users continue to share your content or promote your product on social media, it's a sign that your content resonates with them, leading to extended visibility and user loyalty.
Metrics to Track:
Shares on Social Media: Track how often your content is shared across platforms like Twitter, Facebook, Instagram, and LinkedIn. Do the shares continue to grow, or does it plateau?
Mentions and Tags: Monitor how often your content, brand, or product is mentioned in user-generated posts. Are users talking about your content over time?
Referral Traffic: Track traffic from social media platforms. Are users returning to share your content with their followers?
How to Analyze:
Use tools like Hootsuite or Sprout Social to track social engagement and mentions over time.
Compare referral traffic from social media with other sources of traffic, looking for trends in shares and mentions.
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Posted by: reinebdyfu @ Feb. 26, 2025, 8:42 a.m.